ROUND 4:
PROMOTE NEW YORK WINES AND SAVE YOUR STORE
Governor Cuomo was asked his position on wine in grocery stores.
Find out what he said...
After three years of fighting the Big Box stores in Albany, we know our partnership with New York wineries has been a key to our success. That's why we must do all we can to honor that partnership, and build on it. In that spirit, we are launching a new campaign, Fall in Love with New York Wines, that we hope every retailer will join.
At the same time, we are asking all New Yorkers to join us to push Albany to finally support a broad-based campaign to promote New York wine to all New Yorkers. We know that increasing consumer demand will create jobs and revenues for the state, wineries and our stores. It's a win-win, so please encourage your family, friends, business contacts and customers to join the push!
Fall in Love with New York Wine
We are asking all retailers to join this promotion. You can start by hanging up our posters in your stores in a place where customers can see them. If you need a poster, please click here to have one sent to you right away.
Posters are just a start. Here are other things you can do in your stores to help the promotion:
- Place NY wines in a prominent location in your store where shoppers are sure to spot them upon entry;
- Feature this promotion and NY wines in all of your advertising;
- Invite New York wineries to conduct tastings in your stores. If you need help connecting with a winery, click here and we will set you up with a winery from the region of your choice;
- Offer discounts on NY wines by covering the sales tax; and
- Be sure to include New York wines on your list of holiday recommendations.
Let's make this promotion a real success, and make sure it runs strong all the way through the holiday season. Please click here if you have questions or other ideas to make this a great success, or just to let us know you are doing your part.
Contact the Governor
As we get closer to the next budget battle in Albany, we want to make sure the Governor hears from all of us, including family, friends and customers. So click here to send the Governor a message to stand strong against WIGS, and to encourage him to support a full-scale campaign to promote New York wines. The Governor stood with us last year, so we need to keep working hard to make sure he stands with us again.
Contact your Legislators
Let's make sure our legislators know we are as firmly opposed to WIGS as ever, and want them to support a full-scale campaign to promote New York wines. Click here to contact your legislators.
